3D Anatomy: Resistance Training on DVD-ROM

A dynamic visual resource that makes complex anatomy, functional anatomy and key resistance exercises easier to learn, remember and understand.

Anatomical planes are explained visually and animations are used to show joint actions and muscle function during common movements such as flexion, extension, adduction, abduction, and internal/external rotation.  Read more on our new 3D Anatomy Resistance Training DVD-ROM

Human Anatomy: Regional Edition on DVD

We are pleased to announce the 2009 release of the 3D Human Anatomy: Regional Edition DVD-ROM (formerly known as Complete Human Anatomy).  All titles from our regional anatomy series have 5been revised.  Read more on Human Anatomy: Regional Edition

3D Realtime Viewer for Dentistry.

We are pleased to announce our new online 3D anatomy resource for dentists and oral surgeons: 3D Realtime Viewer for Dentistry.

Primal's distinctive and detailed 3D model of the skull, jaw, teeth, tongue, pharynx and larynx, oral cavity and palate with new and unparalled user driven functionality.  Read more on this new, exciting product.

3D Head and Neck Anatomy for Dentistry

Specialised clinical content includes 3D views of progressive dental conditions such as caries and gingivitis and detailed and interactive 3D nerve views of intraoral injections.  Clinical text section covers teeth, dental anesthesia, examination, face, spread of infection, salivary glands, joints, embryogenesis and pterygopalatine fossa.

Read more on our new Dentistry title

Pelvic Floor Disorders DVD-ROM

This will include detailed and interactive 3D anatomy of the pelvis with a focus on the pelvic floor and clinically relevant views. Extensive Conditions Section will cover etiology, diagnosis and treatment/rehabilitation of common disorders with links to relevant anatomy and pathological imagery. Plus a text and image based Patient Education Section.

Anatomy for Urology DVD-ROM

With detailed anatomy relevant to urological conditions with views of the male and female urology system with cross sectional anatomy and views designed to be relevant for different surgical approaches. Conditions Section will include cancer (prostate, kidney, bladder), incontinence, sexual health, reconstructive surgery and laparoscopic surgery.

View more or buy now

Primal Pictures software on Vista and Mac

We are currently updating some of our older versions of our software.  These will be compatible with both Mac and Windows Vista.
Click here to see our Schedule for new releases 

3D Anatomy for Speech Language Pathology DVD-ROM

Detailed and interactive 3D modelling of the head and neck area with a focus on anatomy most relevant to speech therapists: nasal and oral cavities, pharynx, larynx, respiratory system, ear, facial muscles and nervous system. Animated sequences that cover respiration and swallowing will be added as well as content suitable for patient education.

3D Anatomy for ENT DVD-ROM

Highly detailed anatomy of the head and neck with a focus on views of the ear, temporal bone, face, cranial nerves (esp. facial nerve), brainstem, larynx, neck, salivary glands, thyroid gland, lymph nodes, airway, pharynx, esophagus, tonsils, TMJ, facial skeleton, skull, teeth, nose, paranasal sinuses and vascular anatomy. Conditions and Procedures Section will include deformities, disorders of the facial nerve, thyroid, tonsils, salivary glands and esophagus and more.

A recent article in Londons Metro newspaper (Wed 19th Dec 2007) asks:

"Can NHS online users face the naked truth?"

"Debate has been raging within NHS Choices as to whether the images should be anatomically correct and include genitalia or whether their nether regions should be masked"

Primal and Tigers - Tracking a Legend

We have supplied human anatomy animations to compare human anatomy with tiger anatomy for the Tigers - Tracking A Legend  travelling exhibition.

"Through this sensory-stimulating tiger adventure, Carol (Amore)  takes the visitors on a journey by immersing them in a rich environment of multi-tiered interactives that blend science, biology, ecology, geography and natural history through the use of state-of-the-art sound and visual technologies that include rare high-definition tiger and Indian wildlife footage." 
View the complete press release here

Download the e-brochure for
Tigers - Tracking a Legend

The 3D Head & Neck Anatomy with Special Senses and Basic Neuroanatomy

The 3D Head & Neck Anatomy with Special Senses and Basic Neuroanatomy software had taken first place in the Health Education category beating finalists that included the American Heart Association and Canadian Broadcast Corporation. The special Founders’ Awards, given to the winning entries that received the highest evaluations, were announced at the Awards Ceremony last week with the Michael E DeBakey, MD award going to Primal Pictures for the ‘finest educational entry of the year’. 

Hit UK television series, Waking the Dead uses Primal Pictures to make a real impact

An episode from the latest series of the BBC’s popular crime drama, Waking the Dead, features a fantastic graphic anatomy sequence produced by 3-D, interactive anatomy software company, Primal Pictures.

The programme features a team of detective police officers, a psychological profiler and a forensic scientist. It’s the Production Design Department’s responsibility to source the graphics needed for a shoot and on this occasion they required exciting and advanced anatomy images for a forensic scene.

“The forensic investigation of bodies lies at the heart of our stories. Finding innovative and illustrative ways to do this is a constant challenge” explains the show’s Series Producer Colin Wratten. “Our Design Department did some research and contacted Catriona Kerr at Primal Pictures who suggested that we look at their anatomy graphics.  The graphics helped us to illustrate the story points well.”

Waking The Dead is very cutting edge and the series shows detectives finding the answers to very old, previously unsolved murders using new technology. On this occasion, Primal helped them to achieve this by providing graphics that made the teams research look very sophisticated.

This particular episode focuses on a murder that took place several years previously.  When the police and forensic scientists succeed in figuring out exactly what has happened to the body, the producers needed a way of illustrating the discovery graphically and it needed to be clear enough for the audience to be able to picture and understand it.  The Primal graphic showed an image that gradually revealed a skeleton as the skin and muscle was removed so that the detectives could demonstrate how the bones had been broken during the murder.

“On set the characters use a mocked-up computer screen which is designed to look extremely technological and state-of-the-art.  We sent Primal’s m-peg to another company and they were able to import it into the show’s interface and create the visual.  The actors were able to tap on the screen and start zooming into the skeleton as if it was part of the technology in front of them” explains Wratten.

The new series of Waking the Dead transmits on BBC 1. Primal Picture’s graphics will be used in an episode entitled Duty & Honour which airs on the 28th April 2008

When a dog unearths human remains in a wood, Boyd and his Cold Case Squad manage to make a connection with a decapitated corpse discovered two years previously, close to an army barracks, in the third of six two-part stories in the current series of the award-winning forensic drama.

The mystery leads to a regimental dinner at the barracks where the team soon find themselves embroiled in a high-level cover-up.

Trevor Eve is Boyd; Sue Johnston is Grace; Tara FitzGerald is Eve; Wil Johnson is Spence; and Felicite du Jeu is Stella.

Waking The Dead – Duty And Honour
Monday 28 April
9.00-10.00pm BBC ONE
www.bbc.co.uk/wakingthedead

MARIANA FANTICH ON ANATOMY AS ART Using Primal Pictures to explore the human body through art
Mariana Fantich is an artist who focuses her work on the anatomical exploration of the human body. “My specific interest is of the inner structure of the body in relation to the muscles, organs, tissues, veins, arteries and skeleton structure,” she explains.  “The medium and aesthetics of my work deliberately relates to autopsy and postmortem practices of the skinned, dissected and sewn body.”   Mariana uses the three dimensional images created by Primal Pictures to recreate anatomical imagery in hand silk embroidery.  “Every stitch precisely follows the sculptural form and muscular tissue of under-skin structures,” she explains. “The embroidery technique enhances the spectacular beauty of the skinned body and its deconstructed form.  It is the ‘portrait of a skinned man. The work juxtaposes the process of piercing fabric with needle and thread and that of the reconstruction of the skin at the conclusion of an autopsy’.” Mariana views the internal components of the human body as ‘ready-made’ objects that work and malfunction.  She is fascinated by the inner structural properties of the human body:  “The execution of the skinned body in hand embroidery endorses its dialogue with the constructive and dissected beauty of the human form and its placement and current situation.” Mariana’s ‘Spectacular Bodies’ is aimed at the general public and her first piece, an embroidered head, has been selected to appear in an international open exhibition called ‘Art of the stitch’.  “My work has been selected to represent the role of stitch in contemporary artistic practice,” she comments.  “It has had good reviews so far.  I think that for non medical professionals, Spectacular Bodies is like a cabinet of curiosities.” Mariana first came across Primal Pictures when she was searching for medical imagery and three-dimensional medical scans.  It was the high-quality, technical images that attracted her to the software and she has used it to create her straightforward, realistic interpretations of the anatomical imagery:  “Ideally, I would like to have direct access to a 3d medical scan to which I can apply my knowledge of 3d modelling to give me the freedom to create the imagery for my work,” she explains. “However, at present I do not possess an actual 3d anatomical model and so I use the next best thing – the Primal Pictures software.  In fact, without the support of Primal Pictures, this project may not have come to fruition.  I had a great deal of help from the team at Primal and have learnt a great deal.  They were very fast to respond to my requests and I am very grateful to them for helping me to achieve my objectives.”
Download this article

Artist_Mariana_Fantich_Embroidery_Project.pdf

Grays Anatomy from Elsevier

The new 39th edition of Grays Anatomy from Elsevier includes a supplement CD of Primal's Interactive Anatomy Models

Ebayer caught selling copied Primal Pictures Software

12 November 2007

Online vendor admits to selling counterfeit software

Crooks beware: Your buyers might be honey traps!

The Federation Against Software Theft (The Federation) has participated in the takedown of an unlawful software ring run from a roofer’s home in Cornwall. The perpetrators were caught when a Federation member posed as a buyer and bought an unlawful copy of their own software from Philip Rogers of Redruth.

Rogers, and his sister, had been investigated for a number of failed and improper sales hosted on the online auction website eBAY. The Federation member, Primal Pictures, discovered Rogers selling its software and arranged a purchase to investigate. Not only did their test discover that the disc sold to them was a fake, but Primal Pictures found other buyers who had also been sold fakes.

John Lovelock, Chief Executive of The Federation said: “Primal asked The Federation to aid them protecting themselves from this theft of their intellectual property - property that they had spent time and effort designing, creating, publishing and distributing at considerable cost to themselves. We entered into correspondence with Rogers, informing him of our discoveries and letting him know that all our member wanted was for him to destroy the unlawful stock of copied software he had manufactured, acknowledge that he had breached copyright, and enter into discussions regarding compensation.”

His admission of unlawful activity and signing of an undertaking not to do it again would be given weight in any subsequent legal proceedings which may arise. Rogers initially claimed that The Federation could not prove that he had sold the fake disc in question; however as the software creator that owned the copyright had actually bought it from him, evidence against Rogers was easily obtained.

Peter Allan, CEO of Primal Pictures said “As the unique worldwide provider of interactive anatomy software for the medical profession, we have very strict copyright protection on our products.  Our software is the product of years of dedicated hard work by anatomists and computer graphic experts and it is used to train medical and surgical students all over the world.  To have someone steal it and profit from the hard work of such talented people is unacceptable and potentially financially damaging. We went to The Federation to help us settle this without going to court, and we’re happy that the rogue seller has ceased his unlawful activities so that we can stay in business.”

Lovelock added: “We’re glad to be able to help protect the smaller software vendors from individuals who have no conscience when it comes to stealing their hard work and putting them out of business. These creative firms are collectively the new ‘staple industries’ of the UK. They employ hundreds of thousands of people. If they get ripped off it’s ordinary people that they put out of work, and we are not going to stand for it.”

We will be exhibiting our award winning 3D anatomy software at:

Primal Pictures & Warwick University Medical School

Mobile 3D Anatomy: A New Concept in Medical Education

Read our press release for 3D Head and Neck for Dentistry

3D Head and Neck Anatomy for Dentistry

Primal Pictures wins double award at the FREDDIES

3D Head and Neck Anatomy with Special Senses and Basic Neuroanatomy

Translated editions of Interactive Functional Anatomy are now available in French and German

Interactive Functional Anatomy German Translation

Interactive Functional Anatomy French Edition

Fundamentos de Anatomia Humana en 3D - Edicion por Regiones

Ideal para aprender anatomía humana por regiones, este DVD es idóneo para todos los estudiantes de anatomía y de sus aplicaciones prácticas.

Esta edición contiene nuevas vistas de modelos 3D de Primal Pictures, el premiado y reconocido software de anatomía humana.
Cada una de las 14 vistas ofrece 9 capas que permiten pasar de una a otra, desde el hueso hasta la superficie, con más de 1100 estructuras identificadas

Usted puede rotar 360º el modelo 3D, ayudándole de esta manera a conseguir un conocimiento de la anatomía humana. También puede imprimir o guardar las imágenes para usarlas en presentaciones de PowerPoint o en trabajos de clase.

Fundamentos de Anatomia Humana en 3D - Edicion por Regiones

L'Anatomie Humaine En 3D

Edité par Primal Pictures, traduction française assurée par le Pr Christian Fontaine, Professeur d’anatomie, chef de service d’orthopédie, CHR de Lille

Ce programme d’anatomie, particulièrement détaillé, a été conçu à partir de données recueillies sur le vivant et le cadavre. Il apporte des données en 3D concernant aussi bien le squelette, les muscles, les fascia et les ligaments, les artères, veines et nerfs, ainsi que les différents organes.

See more information on L'Anatomie Humaine En 3D

The Visible Human Project

The Visible Human Project originates from long-term project developed in 1986 by the National Library of Medicine (NLM) in the USA.

The project anticipated the digital age and the future need for electronically represented images in clinical medicine and biomedical research and recommended the creation of digital medical image libraries.

Early in 1989, an ad hoc planning panel made the following recommendation: “NLM should undertake a first project building a digital image library of volumetric data representing a complete, normal adult male and female. This Visible Human Project will include digitized photographic images from cryosectioning, digital images derived from computerized tomography and digital magnetic resonance images of cadavers.”

A contract for acquisition of the pixel-based data was awarded in August 1991 to the University of Colorado at Denver.  

The Visible Human Male data set consists of MRI, CT and anatomical images. Axial MRI images of the head and neck and longitudinal sections of the rest of the body were obtained at 4 mm intervals. The CT data consists of axial CT scans of the entire body taken at 1 mm intervals. The anatomical cross-sections are at 1 mm intervals to coincide with the CT axial images. There are 1871 cross-sections for each mode, CT and anatomy. The complete, 15 gigabytes male data set was made available in November 1994.

The Visible Human Female data set was released in November 1995.It has the same characteristics as the male data with one exception. The axial anatomical images were obtained at 0.33 mm intervals, resulting in 5,189 anatomical images, and a data set of approximately 40 gigabytes.

The Visible Human Project data sets were used as a basis to create the follow primal products:

• Male Visible Human
• Interactive Shoulder
• Female Visible Human
• Interactive Hip
• Interactive Spine
• Interactive Head and Neck
• Interactive Thorax and Abdomen
• Interactive Pelvis and Perineum

Further information on The Visible Human Project can be found at:

http://www.nlm.nih.gov/pubs/factsheets/visible_human.html

Please note that all Primal Pictures images are subject to copyright and can only be used under licence or with express permission from Primal Pictures.

Virtual Heart: Cardiac Simulation for Surgical Training

Our  research and development projects aims to develop the “Virtual Heart” – a computer simulation of heart function which will run on a standard personal computer. 

Our Research and Development Specialist, Vassilios Hurmusiadis, presented:

 "Virtual Heart: Cardiac Simulation for Surgical Training" 

at

The 4th Intuition - International Conference and Workshop, Athens, Greece, October 2007. 

Download his full presentation on pdf below:

Interactive Medical Simulation of the Human Heart

One of our research and development projects aims to develop the “Virtual Heart” – a computer simulation of heart function which will run on a standard personal computer. 

Our Research and Development Specialist, Vassilios Hurmusiadis, presented:

"Interactive Medical Simulation of the Human Heart"

 at:

Medicine Meets Virtual Reality 15 Conference, Long Beach CA, USA, February 2008.

 Download the full pdf of his presentation below:

Virtual Heart: Simulation-based Cardiac Physiology Education

One of our  research and development projects aims to develop the “VirtualHeart” – a computer simulation of heart function which will run on a standard personal computer.  Our Research and Development Specialist, Vassilios Hurmusiadis, presented

"Virtual Heart: Simulation-based Cardiac Physiology Education"