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Business as usual as Primal Pictures heads to a new owner

On Dec. 7, 2021 Informa CEO Stephen Carter announced that the company intends to divest the portfolio of high-performing brands in the Informa Intelligence division. Primal Pictures is one of these brands. (Here is the press release that explains the decision.)


As a result, Primal Pictures will be moving to a yet-to-be-determined new owner. And as a valued customer, we want you to know that there is no change to your services from us.


We continue to invest and grow. Our business and product development strategy will move into 2022 as planned. Improvements to our product suite, often based on user feedback, will continue. As will new product launches intended to deepen our groundbreaking anatomy learning solutions for you, such as Personal Profiles, Real-time Functional Anatomy, and Primal’s Anatomy Learning Outcomes for Medicine.


We remain here for you with the same contacts who support you, and you can expect the same level of service. We are working as usual and will continue to do so.


We value your business and your feedback. As a result, please do not hesitate to reach out to your account manager with any questions or through this form.