Primal Pictures is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

About

Revolutionizing the Exploration of the Human Body

Established in 1991, Primal Pictures create and publish the world’s most medically accurate and detailed 3D graphic rendering of human anatomy based on imaging data. Today, we continue to revise and upgrade our products to provide our clients with cutting-edge digital resources.

Our mission

Primal Pictures strives to deliver best-in-class anatomical solutions that educate, engage and inspire, answering the need for better understanding of human anatomy to promote and advance health science.

What Drives Us

Devoting hundreds of thousands of hours in advanced research and development, Primal’s experts created the world’s most medically accurate and detailed 3D reconstruction of human anatomy from real scan data. Today, we still follow this pioneering scientific approach, putting quality, accuracy and detail at the heart of everything we do.

Our Model

Born of a need for detailed and medically accurate 3D anatomical resources, Primal created our model from CT scans of a full human skeleton. Structures such as muscles, vessels, nerves and organs were constructed using our own MRI data and cross-sectional cadaver images from the Visible Human Project.

 

First, our in-house anatomy team digitally outlined every anatomical structure on the images by hand. The outlines were then used to create a 3D wireframe model of each anatomical component, ensuring the shape, position and relationships of each structure were accurate and based on real data. Next, working with our expert graphics team, they painstakingly researched the structures and details not visible in the images, so those elements could be added.

 

Finally, they created textures and colors to flesh out the model. Built with this level of detail, our model could be tailored to accommodate the requirements and knowledge levels of different users, from students and patients to academia, practitioners and corporate professionals. After more than 25 years, we continue to constantly refine the quality of our model today.

A lot of students say the e-books aren’t giving them what they need. They need tools like anatomy.tv that help them visualize and really immerse themselves in the content. Primal Pictures is our “wow” tool.

Sarah Howard

Queensland University of Technology in Australia

Portrait photo of Sarah Howard

Primal Pictures is part of Pharma Intelligence

Primal Pictures is part of the Pharma Intelligence division of Informa PLC.

Trusted by over 3,000 of the world’s leading pharmaceutical companies, CRO’s, med and biotech organizations, and healthcare service providers, Pharma Intelligence delivers vital, accurate, and timely intelligence about the drug development pipeline and more. With continually updated data, global teams of subject area experts, unparalleled comprehensive support, and analysis that can be tailored into bespoke, fully customized reporting, our solutions deliver real, actionable insights.

HUB

A curated selection of content sharing the latest blogs, events, news and case studies

Contact us today to find out more about how Primal Pictures can help you elevate your teaching, learning, and communication with the world’s leading 3D anatomical resource.

Contact us